Online Workshop: Making the Most of Your Stewardship Resources

Longer cultivation cycles and shrinking endowments have only increased the value of compelling donor relations. However, how should you spend your limited stewardship resources across your donor pool? How should those resources vary between giving levels? How should those resources be integrated in recultivation plans? Only through taking a look at your complete donor relations effort can you answer those questions and move beyond arbitrary decision-making.

Join us for an online workshop designed to help you strategically plan, integrate, and assess your stewardship actions throughout your shop in the current recession and beyond. You will learn how to:

* Separate foundational and strategic stewardship actions
* Map out your donors into tiers for progressively more stewardship attention
* Assign the right resources and efforts to each of your tiers
* Use your new stewardship map to help design individual recultivation plans
* Assess and communicate the results of your stewardship maps and recultivation plans

Advancement managers, especially those in donor relations, will leave with a comprehensive map based on their institution's unique characteristics and tactics for applying the results of that map to individual donor plans.