The PRSA 2010 Digital Impact Conference

We live in a constantly evolving digital age. Are you maximizing your online presence? The PRSA 2010 Digital Impact Conference focuses on the online intersection of tools and conversations the place you need to be to successfully reach your audiences and ensure your future.

Attend the Digital Impact Conference:

- Stay on top of the latest online public relations trends and technologies.
- Learn what is working for brands and what isn't.
- Take away actionable tips and tools to immediately implement in your organization.
- Learn how to advance your social media programs from pilot programs to fully integrated communications programs.
- Discover what changes need to be made to your organization's practices, processes and infrastructure before integrating social media into your day-to-day communications.
- Learn how to recognize and avoid common pitfalls of social media implementation.
- Learn how to stay compliant and out of trouble online.
- Network with your peers.

Learn from today's top digital influencers. Sessions include:

HOW TO CREATE A SOCIAL MEDIA PLAN: Build Community and Brand Awareness Through Strategic Social Communications
Deirdre Breakenridge, president and director of communications, PFS Marketwyse

CISCO CONNECTS WHERE IT MATTERS: A B2B Social Media Case Study
LaSandra Brill, manager, Service Provider Web & Social Media Marketing Group, Cisco Systems

LEVERAGING SOCIAL MEDIA FOR THE UNILEVER BRANDS: Get Heard in a Sea of Voices
Stacie Bright, senior communications marketing manager, Unilever

ARE BRAND AMBASSADORS FOR ME?: How to Get Customers and Clients to Spread Your Marketing Message
Paul Gillin, author, speaker, online marketing consultant, Paul Gillin Communications; and
Dave Balter, founder and CEO, BzzAgent, Inc.

PR3.0: Where the PR Industry is Headed
Peter Himler, founder/principal, Flatiron Communications LLC;
Kami Watson Huyse, APR, president & chief operating officer, Zoetica; &
Joe Jaffe, president and chief interrupter, Crayon

GLOBAL MARKETING VIA SOCIAL MEDIA AND E-COMMERCE: How to Outpace the Competition
Andrew Lark, vice president, Dell

THE BUSINESS CASE FOR PUBLIC RELATIONS: Help Your Clients, CEO and Others Understand the Value of PR and You
William Murray, CAE, president & COO, Public Relations Society of America; &
Kami Watson Huyse, APR, principal, My PR Pro

HOW ALL THNGS DIGITAL FIT TOGETHER: Reduce the Barriers to Connecting
Jeremiah Owyang, partner, Altimeter Group

BRINGING SOCIAL MEDIA INTO THE NEW YOUR TIMES: How to Engage a Larger Share of Your Audience Through Social Media Tools
Jennifer Preston, social media editor, The New York Times

ARE WE THERE YET?: How to Develop a Corporate Social Media Policy
Jeremy Rawitch, manager, customer and ethnic communications, corporate communications, Southern California Edison

News at the speed of TMZ: How to Reach Millennials
Kevin Roderick, director, UCLA Newsroom, University of California, Los Angeles

FACEBOOKING THE U.S. MARINE CORPS: How the Few and the Proud Use Social Media
Colonel Bryan Salas, director, U.S. Marine Corps Public Affairs

SMART POWER AND NEW MEDIA: How the U.S. Department of State is Using the Tools of 21st Century Statecraft
Daniel Schaub, acting director, digital communications & senior Web manager, Department of State, Bureau of Public Affairs

PEOPLE-POWERED THINKING
How to Nuture Connected Customers
Deborah Schultz, partner, Altimeter Group

HOW TO COMMUNICATE LIKE GOOGLE: Beta Test, Then Refine Your Communications Tools
Gabriel Stricker, director, global communications and public affairs, Google, Inc.

Plus Digital Impact Conference co-chairs, Elizabeth Albrycht and Eric Schwartzman provide you with their insights and answers to your questions in their daily wrap-up sessions and the Friday interactive networking luncheon.

Why wait? Save $100 when you register for the Digital Impact Conference by March 31, 2010.
Saver Rate (recieved by March 31, 2010)
PRSA Member $799 Nonmember $899
Standard Rate (recieved after March 31, 2010)
PRSA Member $999 Nonmember $999