The 2nd Arab International e Tourism and e Marketing Conference/“Tourism and Marketing in the Age of

This conference brings together a big number of international and regional experts in
e tourism and e marketing with an outstanding variety of business backgrounds. The opportunity that presents itself through this conference provides a valuable group of people with fresh views and perceptions, meshed with the guidance, knowledge and support of those who have worked and managed across different types of online tourism and marketing.
The objectives of this event are to create awareness, educate, and update the travel and tourism industry with sound e marketing and e commerce strategies to improve sales and profits with minimum costs and efforts. The main focus of this conference is mainly on new trends in e tourism in addition to online marketing, search marketing, social media, and online brand reputation.
Over three consecutive days, the agenda of the scientific sessions and the workshops will be relatively fluid in structure so that content and topics can be right-up-to-the-minute and in-line with market movements. Holding this event in Egypt offers the ideal venues for all specialists and experts in the field of e tourism and e marketing to meet and network with leading e commerce travel specialists, review on the right balance between traditional and Internet advertising for business, grasp how to target prospective clients, and understand how to use search techno logy as a marketing tool.
For the first time in the region, this conference will initiate a Website Competition on the best tourism website in the Arab world and Africa. This competition is under the supervision IOETI and ATO.
CONTERENCE TOPICS

E-tourism overview: history, foundations, economic impacts, legal issues, trends and challenges.

Online advertising such as search engine advertising and search engine marketing

Facilitating online shopping such as payment