This new one-day program is dedicated to improving results of your search marketing through search analytics.
Topic:
Key emphasis is on paid and organic search analytics including:
Search analytics definitions and terminology
Search Analytics and metrics for success for non ecommerce sites
Key Performance Indicators for paid and organic search
Organic search visibility and defining data points of value beyond rankings
Leveraging lessons learned from organic for paid and paid for organic
Structuring paid search campaigns with analytics in mind
Creating meaningful reports
Leveraging Site search insights for SEO and
Paid
Getting Started: Benchmarks and the audit process for optimization
How to improve your campaign performance & profitability
Winding up, winding down and finding the perfect balance
Real-time, performance based budgeting
Search analytics tool talk
Register today and receive 15% off the registration for this workshop.
Enter ALLCF15
Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@searchenginestrategies.com.
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