Open Webinar: The Display Advertising Ecosystem: The More You Know, The More You’ll Grow

Date: Tuesday, March 16, 2010
Time: 1:00 PM EDT | 10:00 AM PDT

Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence, and it has evolved a lot. It’s gotten much more effective and accessible—but it’s also gotten more complex.

Whether you already use display or you’re just planning to, you can ensure a better return on your advertising spend by gaining a more complete understanding of the display advertising ecosystem. Armed with that knowledge, you can decide how to build a new program or improve an existing one.

Advertisers have more choices than ever when it comes to placing display ads. They can now hire an agency, use a publisher’s service, tap into an ad network, and more, but the choices can be overwhelming—and that confusion can lead to lost opportunities, budget, and time.

This webinar will describe and demystify the display advertising landscape. Advertisers will come away with a better understanding of best practices for creating and placing ads, including a discussion of the inner workings of networks, exchanges, publishers, and platforms (i.e., private providers). The webinar will explain how each offering works, its pitfalls and benefits, and some best-use case scenarios that can help inform your own efforts.

In addition, this webinar will help advertisers choose the right approach to match their unique needs, such as program goals, audience, and budget. Advertisers will learn how to take a confident first step into either launching a new display advertising program or revving up an existing one.

Presenter:
Jamie Lomas, Vice President, Sales and Client Services, AdReady