Local Mobile Advertising Conference

Borrell Associates to Hold Local Mobile Advertising Conference

The conference couldn’t be timelier. Borrell is forecasting that local mobile advertising in the U.S. will grow from $285 million in 2009 to over $11.3 billion by 2014

Williamsburg, VA May 14, 2010 -- Borrell Associates will hold its 2010 Local Mobile Advertising conference in Dallas, Sept. 27-29, 2010, featuring an agenda that focuses exclusively on turning local mobile advertising and promotions into a viable, money-making business.

“Local Mobile Advertising Conference: Setting the Course to Tap Hyperlocal Ad Dollars,” kicks off with a pre-conference workshop, “Getting into Mobile,” that will involve a hands-on approach for media companies trying to understand the basic issues.

The workshop precedes two days of dynamic speakers designed to address both long-term strategies and immediate ways local media can organize and drive revenue for their mobile operations. Emphasis will be placed on the fastest growth segment of mobile promotions: coupons. The conference will be held at The Fairmont Dallas and is expected to draw hundreds of local media executives seeking ways to tap into the unprecedented growth forecast for local mobile marketing.

Clark G. Gilbert, a former Harvard professor who is now president and CEO of Deseret Digital Media, will kick off the conference with a keynote on the lessons learned from 15 years of local media disruption and the parallels with the burgeoning mobile space.

“Clark has been deeply involved in studying local media companies’ response to the disruptive nature of the Internet over the past several years,” said Gordon Borrell, CEO of Borrell Associates. “He’s putting all that academic knowledge, and first-hand research he’s conducted over the past decade, into practice in a big way with local media properties in Salt Lake City, with amazing results. He’s a brilliant strategist, and I’m very excited that he’ll be sharing his ideas with us at the opening of our mobile conference.”

The conference couldn’t be timelier. Borrell is forecasting that local mobile advertising in the U.S. will grow from $285 million in 2009 to over $11.3 billion by 2014. That means anyone trying to grow local ad revenues will need to swiftly get a grasp on this meteoric new medium today.

Modeled after Borrell’s highly successful Local Online Advertising conference last February in New York, a feature of Borrell’s conference will be separate panels highlighting “best practices” in mobile advertising programs by the interactive ventures within specific local media: newspapers, radio, TV, yellow pages and direct mail companies.

About Borrell Associates
Borrell Associates is the leading provider of local ad-spending research, data, consulting and strategic analysis. The company provides detailed market advertising reports for hundreds of local media companies with its Hyperlocal Compass Report, Local Ad Spending Report (LA$R®) and customized reports for any U.S., Canadian or U.K. market. For more information, visit http://www.borrellassociates.com.