Intro to Search Marketing Workshop

Getting searchers to your site is great, getting them to do what you want is another story.

Learn the basics of search engine marketing by integrating design, navigation and usability into a strategy that increases website rankings. This session is designed to bring beginners up to speed very quickly and provide intermediate-level attendees with actionable information that they can implement in their strategies right away. The session will also place a special emphasis on link-building, it's purposes and how to evaluate quality link sources.

Attendees will understand the relationship between link-building and social media marketing and how that can affect your rankings and visibility online. The session will help marketers develop a consistent message that will rank well, appear across multiple media and persuade searchers to click on your listings and take action.

Learning objectives include:

* An understanding of the on-page and off-page ranking elements
* How social media marketing can increase your rankings
* Make your rankings work better to bring better qualified visitors
* Design elements that make visitors leave your website
* Develop a cohesive social media strategy in accordance with your time, budget and expectation
* Linking strategies for quick-start and targeted strategies
Instructor:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing